Beware MySpace users
Fox has plans for MySpace, and if I were an enthusiast for the site, I would be very worried.
Fox Interactive Media is in the midst of a massive push to harness the power of MySpace and its other Web-based businesses to redefine online advertising and marketing, e-commerce, digital video-on-demand, blogging, instant messaging, classified advertising and other interactive services in a user-friendly way that is poised to add hundreds of millions of dollars to News Corp.'s revenue base by the end of next year. Leading the charge is Levinsohn, a former football player and journalist who served stints at SportsLine, Alta Vista and HBO before being handpicked early last year by News Corp. chairman and CEO Murdoch to run FIM.
"It's so not about social networking anymore. It's about what is next," Levinsohn said in an interview at the FIM think tank located near the 20th Century Fox studio lot.
Whenever something really good on the internet becomes the marketing focus of major corporations, inevitably the buzz that made thing special ends.
Notice the sad demise of AOL and all its offerings. Ten years ago it was as hot as MySpace is now, now it's considering giving its services away for free.
As much of a bonanza the Fox plan sounds for corporate profits, it also sounds like the beginning of the end of the fun for millions who just see MySpace as something that's theirs.
The link: http://www.hollywoodreporter.com/thr/article_display.jsp?vnu_content_id=1002878582
Fox Interactive Media is in the midst of a massive push to harness the power of MySpace and its other Web-based businesses to redefine online advertising and marketing, e-commerce, digital video-on-demand, blogging, instant messaging, classified advertising and other interactive services in a user-friendly way that is poised to add hundreds of millions of dollars to News Corp.'s revenue base by the end of next year. Leading the charge is Levinsohn, a former football player and journalist who served stints at SportsLine, Alta Vista and HBO before being handpicked early last year by News Corp. chairman and CEO Murdoch to run FIM.
"It's so not about social networking anymore. It's about what is next," Levinsohn said in an interview at the FIM think tank located near the 20th Century Fox studio lot.
Whenever something really good on the internet becomes the marketing focus of major corporations, inevitably the buzz that made thing special ends.
Notice the sad demise of AOL and all its offerings. Ten years ago it was as hot as MySpace is now, now it's considering giving its services away for free.
As much of a bonanza the Fox plan sounds for corporate profits, it also sounds like the beginning of the end of the fun for millions who just see MySpace as something that's theirs.
The link: http://www.hollywoodreporter.com/thr/article_display.jsp?vnu_content_id=1002878582
Comments